The optimal time for publishing your posts
I came across an article today entitled The best time of the day to publish a post. It had been written by Gary King and published over at BlogHerald.com. You know this is something I have thought about many times and have even researched a little here and there, really with no outcome. In the article he says:
I believe that you should keep things as simple as possible, and as such, in my opinion, the best time to publish posts are early in the morning.
Of course, this also depends on the timezone in which the majority of your readers are from; you want to try and publish a post in the morning of when your readers in the most earliest timezone wake up. This means that if you have a large Australian following on your blog, and you were from the United States, then you’d publish a post a lot earlier to synchronize with their morning.
Chances are, though, that the majority of your readers are American, and therefore, you should try and synchronize your publishing schedule with the EST timezone (-5 GMT), since this is the eastern-most timezone of the US (and it’s where places such as New York City are located).
My general rule of thumb is if I have a post that is not time-sensitive, meaning I can post it now, or a year from now, and it is still relevant to my audience, then I will aim to make one post a day.
So, if I already made a post today, then I would save a new post for tomorrow, instead of posting it immediately. I would change the timestamp of the post before publishing it so that it automatically posts the next day at a certain time; you use the ‘Post Timestamp’ box in the Write panel of the WordPress admin to do this.
I typically time my posts to be published in the hour of 6:00 am, because this is the crack of dawn, and if I used anything earlier, I would look like a lunatic for making so many posts at three in the morning.
