Get Real! Give Your Readers The Gift Of Your Authentic Self
No, it’s not a gift-giving season (unless you count candy next month as a gift - and I do). But your readers deserve a gift every single time you post, and it’s the gift of your authenticity.
You can really tell when bloggers get this - and when they don’t. Trying to emulate another blogger, or adopting a controversial stance you don’t really believe in merely to draw traffic . . . these things might work in the short term but don’t your readers deserve something better from you? Like honesty?
This is why wholesale copy and paste jobs just don’t cut it if you’re after solid long-term blog growth. Your thoughts are worth sharing. Offer your own unique contribution, even if you feel uncertain of its worth, and even if you think someone else said it better. Besides, I can tell you from experience, the best way to develop a better sense of confidence is to pretend you already have it. That’s true of life, and it’s true of blogging.
Remember: blogging is a conversation, aimed at developing real relationships between you and your readers. How can you have an authentic relationship if you’re pretending to be someone else, or too fearful to let your reader know who you really are? Have some faith and jump in!
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